The Drop

Built firstFor residential roofing companies in the United StatesFor residential roofing companies

We may have already built
your new website.
And you haven't paid us anything.
We may have already built your new website. You haven't paid us anything.

Limited spots open each month. We only take on a few new roofers at a time.

We build the customer-acquisition system for roofing companies: advertising, brand, website, qualification, follow-up and booking. And we build the first part before you pay us: your new website. See it first. Then decide.We build the first part of your customer-acquisition system before you pay us: your new website.
See it first. Then decide.

WATCH THIS FIRST · 7 MINUTES

How we build first, and how we work out what your company needs to reach its revenue target.

Sounds familiar?

  • You're buying leads. But how many are actually turning into roofing jobs?
  • A homeowner contacts you at 8:47 PM. Who's following up?
  • Your crews have capacity, but your calendar is empty?
  • Are your ads attracting homeowners who only care about the cheapest price?

The problem is what happens between the first click and the signed contract.

See if we've built yours

8 quick questions. About 60 seconds. Free Reveal call.

We build the system. You close the job.

Advertising, brand, website, qualification and follow-up, built as one customer-acquisition system around your company. You show up to qualified appointments and close.

How every job gets on your calendar

We run steps 1 to 4. You run step 5.
  1. 01

    We build first

    Your new website, before you pay us anything

  2. 02

    We attract the right homeowners

    Ads built around quality, not the cheapest price

  3. 03

    We answer and screen every lead

    People by day, artificial intelligence after hours. Homeowner, in your area, a job you want

  4. 04

    We book appointments

    On your calendar, with a reminder the day before

  5. 05

    You close the job

    Inspect, quote and sign. That's your only part.

We build first. You decide second.

You never pay to find out whether we're good. Here is how it works..

  1. Step 1

    We build your website

    We research your company, your market, your reviews and your competitors, then build your new website. Before you sign anything or pay us anything.

  2. Step 2

    You see it on a Reveal

    Your website, not a mock-up or someone else's case study. Then we work out your numbers together: where you are, where you want to be, and what it takes in jobs and appointments.

  3. Step 3

    You decide

    Love it, and we launch it and build the rest of your system around it. Don't love it? Don't buy it. Simple.

Don't trust us. Judge the work.

See if we've built yours

Takes about 60 seconds.

Who builds it

The people
behind
The Drop.

Ana Dumitriu

Ana Dumitriu — Co-founder & CEOOver a decade leading award-winning advertising campaigns for global brands. Drives THE DROP's growth strategy, customer acquisition and market expansion.

Akram Mihyar

Akram Mihyar — Co-founder & CTOAI engineer and technology leader with international experience and 10,000+ professionals trained. Architects THE DROP's AI-powered acquisition, automation and revenue systems.

"We don't want to convince you we're good. We want you to judge the work."Ana Dumitriu and Akram Mihyar, co-founders

A homepage we built for Southern Select Roofing

Frequently asked questionsQuestions

What exactly do you do?

We build and run your customer-acquisition system: positioning and brand, your website and landing pages, Meta ads, lead follow-up by people during the day and artificial intelligence after hours, qualification, booking and reminders, and one scoreboard that tracks cost per job, revenue and gross profit.

Is my website really built before I pay?

Yes. We research your company and build your new website before you sign anything or pay us anything. You see it on your Reveal call. If you don't want it, you owe us nothing.

How much does this cost?

We cover pricing on the Reveal call, once we understand your market, your margins and your goals. There's a one-time setup fee and a monthly management fee. Your ad budget is separate and goes straight to Meta.

I've been burned by agencies before. Why is this different?

Then you shouldn't trust us either. That's why we build first. You don't pay us and hope the work turns out good. You see your website, judge it, and then decide.

What happens on the Reveal call?

We show you the website we built for your company. Then we look at your numbers together: where you are, where you want to be, and what that gap means in jobs, appointments and customer acquisition. If it makes sense, we show you how The Drop would close it.

Does my company need to be a certain size?

No. We look at your numbers on the call. Depending on where your company is today, we might start with your website and search visibility, or build the full customer-acquisition system.

How long until I'm live?

It depends mostly on how fast we get access to your accounts and your approvals. We build your site, CRM and ads at the same time to keep it short. Once you're live, you get your first leads, booked appointments and closed jobs within 14 days.

Taking on new roofers this month

Your new website might already be built.

Answer 8 quick questions, pick a time, and see what we've built for your company on a free Reveal call.Answer 8 quick questions, pick a time, and see what we've built for you.

See if we've built yours

Free 45-minute Reveal call. No commitment. No payment.